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Your Guide To Using Instagram Hashtags In 2017

In an era where everybody on social media has a voice, garnering attention is no longer an easy feat — here's how

If you've got a public Instagram account, you already wield social media influence.

Whether you're growing a community based on your interests — makeup, puppies, hipster cafes, what have you — or simply sharing your personal voice on topics that interest you, growing a relevant audience can be useful.

These days, simply using a bunch of popular hashtags won't cut it anymore.

To keep your account flourishing, here's our guide on using hashtags smartly:

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2. Use branded hashtags

If you’re looking to build brand awareness, try using a hashtag that’s unique to your business, whether it’s the company name, tagline or simply a product or campaign. These branded hashtags will help to aggregate user-generated content — especially when your fans start to use them too!

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