Your Guide To Using Instagram Hashtags In 2017

In an era where everybody on social media has a voice, garnering attention is no longer an easy feat — here's how

If you've got a public Instagram account, you already wield social media influence.

Whether you're growing a community based on your interests — makeup, puppies, hipster cafes, what have you — or simply sharing your personal voice on topics that interest you, growing a relevant audience can be useful.

These days, simply using a bunch of popular hashtags won't cut it anymore.

To keep your account flourishing, here's our guide on using hashtags smartly:

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3. Size up your competition

Your competitors may have accounts that either generate similar content or head towards the same brand direction as yours. The best way to size up the competition? Find out what hashtags they’re using, in order to determine which ones provide the most engagement. These hashtags can be added to your repertoire, as well as help you to suss out what potential customers are interested in.

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A Chinese version of the article appeared here.