From White Rabbit ice cream and custom candy packs to plushies, apparel and diamond jewellery, Singapore’s first White Rabbit Lifestyle Concept Store is now open at Plaza Singapura.
Some childhood snacks never really leave us. They sit quietly in our memory, wrapped in nostalgia, ready to make a comeback the moment we see their familiar packaging again. For many Singaporeans, White Rabbit candy is exactly that.
Now, the iconic milk candy is no longer just something to eat. It is something you can wear, customise, collect and even gift in diamond form.
For the first time in Singapore, White Rabbit has launched an immersive lifestyle concept store at Plaza Singapura. Running from 1 June to 24 November 2026, the six-month pop-up by Hao Food SG brings together candy, halal-certified ice cream, dairy bars, milk, streetwear, collectibles, personalisation and rabbit-inspired jewellery under one cheerful roof.
Located on Level 1, right next to the travellator near the taxi stand entrance, the store is designed to stop you in your tracks, especially if you grew up with that familiar blue, red and white wrapper.
A Candy Bar for Every White Rabbit Fan
The heart of the store is, of course, the candy.
Visitors can create their own White Rabbit candy pack at the candy bar, choosing from flavours such as mint, matcha, red bean, chocolate, mango, banana, coconut, yoghurt, coffee and the classic original milk candy.
The candies are sold by weight at S$5 per 100g, making it easy to mix and match your favourites. For collectors, there is also a Singapore-exclusive White Rabbit Multibox at S$29, as well as the Red Tin Junior Set at S$38, which comes with a magnet, scented keychain and tin carrier.
White Rabbit Expands Beyond Candy with Ice Cream and More
Another highlight is Singapore’s largest range of White Rabbit ice cream, crafted by Shanghai Bright Dairy and exclusively distributed by Hao Food SG.
Available as popsicles, cones and cups, these halal-recognised treats capture White Rabbit’s signature milky flavour in a variety of formats, each with its own unique texture and taste. The latest addition is the White Rabbit Toffee with Almonds Ice Cream Stick, featuring a rich, buttery flavour and real almond pieces. Other favourites include the Original and Chocolate Ice Cream Sticks, Sea Salt Cheese Chocolate Cone and Dairy-Free Plum Popsicle.
Prices start from S$1.50 for mini ice cream sticks, while regular ice creams are priced at S$3.50 each or S$6 for any two. Premium ice cream cups retail at S$5.50.
Also available are White Rabbit Dairy Bars — high-protein cheese sticks enriched with vitamin D. Enjoy them as a snack, pair them with fruits and biscuits, or melt them into sandwiches. They are priced at S$1.60 each or two for S$3.
More Than Just a Sweet Treat
The concept store brings White Rabbit into the world of fashion and collectibles.
A Singapore-exclusive White Rabbit T-shirt takes centre stage, giving the iconic candy brand its own streetwear moment. Made from 100% cotton and available in sizes XS to L, the unisex T-shirt retails at S$35. Fans can also pick up White Rabbit caps in four colours (S$12) and a cross-body bag (S$32).
Collectors will find plenty to love as well. White Rabbit candy-scented pouch charms come in three designs — Wish Upon a Star, Lucky Clover and Red Apple — and can hold small essentials such as AirPods or cards. They retail at S$18 each or three for S$42.
Also available are White Rabbit Mystery Surprise Box Plush Keychains featuring seven versions of Junior, the brand’s mascot, including one secret edition. The blind boxes retail at S$25 and come with a complimentary clear plush pouch while stocks last. Fans who complete the full collection, including the secret character, can stand a chance to win a trip to Japan or Europe.
For those who prefer larger plushies, limited-edition bunny plush toys are available from S$30. Another Singapore-exclusive is Pomu, a special-edition toy keychain created in collaboration with Arc-en-Ciel Café, retailing at S$18.
Make It Personal at the White Rabbit Studio
One of the most fun parts of the store is the White Rabbit Studio, a personalisation corner where visitors can customise selected T-shirts, tote bags and tag key rings.
Using Singapore-exclusive White Rabbit iron-on patches, shoppers can add initials, names or decorative designs to their items. Alphabet patches are priced at $2 per letter, while larger decorative patches range from S$4 to S$6 each. Customisable caps are expected to launch later.
Shoppers who spend at least S$60 in a single receipt will receive a complimentary White Rabbit tote bag while stocks last, which can also be personalised at the studio.
Diamond Bunnies, Anyone?
For something more elevated, the store also features rabbit-inspired diamond jewellery created in collaboration with Mia Liora Lab.
The four-piece collection includes diamond ear studs, a ring, a necklace and a bracelet. Adult pieces retail at S$799 each, while kids’ sizes are available at S$599 each for a daintier look.
Customers enjoy 10% off the jewellery with any White Rabbit purchase. Those who purchase all four pieces will also receive a free 35cm Junior Bunny.
A Sweet Pop-Up for Every Generation
What makes the White Rabbit Lifestyle Concept Store charming is how easily it bridges generations.
For older visitors, it is a reminder of a familiar childhood treat. For younger fans, it is colourful, collectible and highly Instagrammable. For families, it is an easy weekend stop with snacks, gifts, customisation and photo opportunities.
White Rabbit may have started as a candy, but at Plaza Singapura, it has become a full lifestyle playground.
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