Get your hands on these limited-edition Year of the Snake goodies!
1. KATE SPADE NEW YORK “Slither Into Style” Collection
This Lunar New Year, Kate Spade New York has launched “Slither Into Style” with a captivating collection inspired by the Year of the Snake.
The iconic Manhattan tote (S$700) is highlighted and reimagined with a mesmerizing snake-embossed print. Crafted from luxurious leather, the bag features intricate scales that subtly shimmer, reflecting the elegance and grace of the snake.
For those seeking understated chic, the Deco bag (from S$600) triumphantly returns in a dazzling array of new colorways and mixed materials. The Art Deco-inspired clasp, featuring the signature “K” monogram, adds a touch of timeless sophistication. Choose from a variety of silhouettes, including a convertible chain shoulder in alluring pastry pink and vibrant tiger’s eye yellow and a versatile crossbody tote.
Complete the look with the dazzling “Shinning Snake” jewelry collection (from S$190). Featuring a striking blend of gold, black stones, and lustrous pearls, this collection includes statement earrings, a captivating pendant, and an elegant wrap ring, perfect for adding a touch of Lunar New Year sparkle to any outfit.
Available at all Kate Spade New York stores.
2. LOEWE New Year Capsule Collection
LOEWE celebrates the Year of the Snake with a unique collaboration featuring Xiong Songtao, a Master of Chinese Arts and Crafts and a third-generation enameller. Together, they present two exquisite cloisonné creations: a Nest bag adorned with a snake head and lotus-inspired cloisonné details, as well as necklaces showcasing pendants with auspicious snake, monkey, and cloud motifs.
The cloisonné artistry also influences the ready-to-wear line, footwear, accessories, and limited-edition bags. Highlights include clutch bags shaped like a coiled snake and a cloud, alongside reimagined classics such as the Puzzle bag and Pebble Bucket, now embellished with 3D cloud patterns and jewellery-like snake chains.
Complementing the collection is a short film, Spring Awakening: Dance of the Snake, which blends contemporary dance with traditional crafts like kite-making and shadow puppetry to honor the spirit of spring and artisanal craftsmanship.
The collection is now available in stores and online.
3. GUERLAIN Rouge Bonheur & CNY Limited Editions
Guerlain presents a captivating collection this Lunar New Year that seamlessly blends perfumery with haute joaillerie.
Showcasing the brand’s enduring collaboration with L’Atelier Truscelli, the iconic bee bottle of Rouge Bonheur is transformed into a breathtaking masterpiece. Dressed in vibrant red, the bottle is adorned with a mesmerizing snake-shaped jewel, meticulously crafted in fine gold, reflecting the elegance and grace of the Year of the Snake. More than just a fragrance, Rouge Bonheur is a sensory experience. This captivating perfume unfolds with a vibrant blend of spicy and sparkling floral notes, capturing the essence of the festive spirit.
For the Year of the Snake, the Millésime edition (S$1300/200ml) features a mesmerizing gilded snake elegantly coiled around the bottle, adorned with shimmering Swarovski rhinestones. The striking contrast of the vibrant red bottle and the shimmering gold snake creates a captivating visual symphony, paying homage to Chinese traditions.
Guerlain has also launched a limited-edition collection inspired by the snake’s captivating allure. Rouge G (S$60/case, S$56/The Satin Shade N0669 Mystic Red) , the customizable ultra-care lipstick, receives a stunning makeover with a unique case and a mesmerizing new shade: N0669 Mystic Red. This captivating shade seamlessly blends two contrasting hues, delivering a unique and intensely vibrant finish.
Completing this exquisite collection is a limited-edition Parure Gold Cushion (S$133). Infused with 24-karat gold and renowned for its impeccable 24-hour hold, this iconic cushion is presented in a luxurious red cloaked in exquisite golden embroidery, echoing the collection’s elegance.
Available at all Guerlain boutiques.
4. MAX MARA Chinese New Year Collection 2025
Max Mara marks the Chinese New Year with a captivating collection that pays homage to the Year of the Snake. Blending timeless elegance with contemporary flair, the collection embodies the revered symbol’s essence: intelligence, transformation, and adaptability.
The collection features pieces that are both striking and versatile, reflecting the creature’s grace and allure. Each garment is meticulously crafted to embody wisdom, sophistication, and a timeless elegance that transcends trends.
A cornerstone of the collection is a special edition of the iconic 101801 coat. Reimagined for the occasion, the coat features a custom silk lining adorned with breathtaking floral embroidery on the back, adding a touch of unexpected artistry. The renowned Teddy Bear Icon Coat also receives a special treatment, presented in a sophisticated short version that exudes effortless chic. Both iconic coats are presented in vibrant red, a symbol of joy and prosperity synonymous with the Chinese New Year. Completing the collection includes exquisite sweaters, dresses, and t-shirts. Delicate floral prints intertwine with artistic reinterpretations of the iconic “M” logo, adding a touch of contemporary flair and individuality to each piece.
Available at selected Max Mara boutiques.
5. EVISU the Year of the Snake with a Limited-Edition Collection
Evisu ushers in the Year of the Snake with a captivating collection that blends traditional symbolism with contemporary style.
At the heart of the collection lies a specially designed zodiac emblem, incorporating:
– A Lunar New Year Wreath (Shime nawa): A traditional Japanese symbol of protection and good luck.
– A dynamic representation of a Gold Dragon transitioning into a vibrant Red Snake: Representing the shift between years and embodying the snake’s transformative nature.
– An Embroidered Fan: Adding a festive touch and celebrating the arrival of the new year.
– A Wooden Block (Ema): Inspired by traditional Japanese custom, this encourages personal reflection and hopes for the year ahead.
This intricate emblem is featured prominently on a range of exquisite pieces, including:
– Limited-edition denim jackets and jeans: Crafted from luxurious gold selvedge denim, these iconic pieces showcase Evisu’s signature craftsmanship and feature subtle snake-inspired details.
– A stylish reversible souvenir jacket: Featuring the Year of the Snake emblem on one side and a captivating monogram of snake patterns and traditional Japanese motifs on the other.
– A curated selection of sweatshirts and t-shirts: Each piece is thoughtfully designed with attention to detail and incorporating elements of the collection’s unique aesthetic.
To enhance the collector’s experience, each denim jacket and pair of jeans comes in a luxurious limited-edition box set. Adorned with the Japanese godhead and the iconic “Guaranteed Quality” alongside “2025,” only 400 of these exquisite boxes will be produced worldwide.
Available online and at selected Evisu retail locations around the world.
6. TUMI Limited-Edition Lunar New Year Collection
Ring in the Lunar New Year with TUMI’s exclusive 2025 collection, inspired by the elegance and symbolism of the zodiac snake. This limited-edition capsule marries sophistication with prosperity, making it a perfect companion for your journeys.
The collection showcases a harmonious blend of opulent design elements, including striking gold brushstroke patterns and hidden lucky charms. Each piece is accompanied by a collectible “Lucky Coin,” symbolizing good fortune wherever your travels take you.
TUMI’s Lunar New Year collection spans its popular Alpha Bravo, Voyageur, and TUMI+ lines, offering a range of stylish and functional options for both men and women.
Alpha Bravo: Elevate your travel game with hyper-functional designs like the Navigation Backpack ($1,080) and Platoon Sling ($680), which feature luxurious gilded details and distinctive snake-shaped luggage tags.
– Voyageur: Redefine style on the go with the Halsey Backpack ($810), enhanced with sleek gold brushstroke accents for a refined look.
TUMI+: Stay organized with essentials like the Zip-Around Case ($180) and Mobile Organizer ($170), adorned with the sophisticated golden snake motif.
The collection is available now at TUMI stores and online at TUMI.sg. For a limited time, in-store purchases of S$888 or more will include a complimentary limited-edition luggage tag, while supplies last. Don’t miss the chance to bring luxury, style, and a touch of fortune to your travel experience this Lunar New Year.
7. DYSON Red Velvet x Gold Range
Dyson welcomes the Year of the Snake with a stunning, limited-edition haircare collection. The Red Velvet x Gold Range collection features three of their popular styling tools – the Dyson Airwrap™ styler and dryer, Dyson Supersonic™ hair dryer, and Dyson Airstrait™ straightener – all adorned in a luxurious red velvet and gold colorway.
The rich, ceramic finish boasts a captivating combination of burgundy and copper red, inspired by the elegance of velvet textures. This unique design is sure to turn heads and elevate your hairstyling routine.
According to celebrity stylists, red velvet is a timeless color that flatters all ages and hair types. This special edition collection offers a fresh take on a classic favorite, perfect for those who want to add a touch of luxury to their beauty arsenal.
Available for purchase today at all Dyson stores and online.
8. STARBUCKS Year Of The Snake Collection
Embrace the elegance and charm of the Year of the Snake with Starbucks’s captivating new collection. This enchanting lineup features drinkware and accessories adorned with playful baby snakes and delicate floral motifs.
A harmonious blend of pink, orange, and yellow creates a serene pastel palette that perfectly embodies the spirit of the Snake Year. The collection includes exquisite drinkware, a seasonal Bearista plush, and a standout piece: a limited-edition 30oz Stanley Quencher in captivating colour, perfect for keeping your beverages cool throughout the festivities. Add a touch of whimsy with a charming baby snake plush keychain and a beautifully crafted ceramic plate, completing your Lunar New Year ensemble.
Available online and at all Starbucks stores.
9. PENFOLDS Lunar New Year Collection
Penfolds has launched a captivating Lunar New Year gifting range to commemorate the Year of the Snake. Each elegant gift box features a unique gold-embellished design depicting the graceful and agile snake, making them perfect for gifting during this auspicious occasion.
The collection features some of Penfolds’ most distinguished wines, perfect for gifting or celebrating in style:
– Penfolds Lunar New Year Grange 2020 (S$1008/750ml): Arguably Australia’s most iconic wine, Grange showcases the power of Penfolds’ multi-vineyard blending philosophy. Crafted from intensely flavored Shiraz grapes, it exemplifies the unique Australian winemaking style.
– Penfolds Lunar New Year Bin 707 Cabernet Sauvignon 2022 (S$800.00/750ml): A quintessential expression of the Penfolds “House Style,” Bin 707 is renowned for its intense fruit flavors and meticulous oak maturation.
– Bin 389 Cabernet Shiraz 2022 (S$358.00/1.5L ): Often referred to as “Baby Grange,” Bin 389 combines Cabernet Sauvignon’s structure with Shiraz’s richness.
– RWT Bin 798 Barossa Valley Shiraz 2022 (S$218.00/750ml ): This contemporary Shiraz showcases Barossa Valley grapes’ aromatic qualities and plush texture, offering a distinct style compared to the more assertive Grange.
For more information, please click here.
10. ASAHI SUPER DRY Limited-Edition Collection
This Lunar New Year, Asahi Super Dry, Japan’s best-selling beer, invites you to celebrate in style with a unique collaboration. Partnering with renowned Japanese art project TERADAMOKEI, Asahi Super Dry has unveiled a limited-edition collection featuring eye-catching cans and customizable red packet sets.
The limited-edition cans showcase TERADAMOKEI’s signature 1:100 scale Model Kit concept, depicting a vibrant Lunar New Year gathering. This playful design captures the essence of the festive season, showcasing friends enjoying the moment with Asahi Super Dry, accompanied by lively conversation and festive decorations.
To add a personal touch to your celebrations, look out for the exclusive Asahi Super Dry x TERADAMOKEI red packet set. Available with the purchase of a six-pack of 330ml Asahi Super Dry cans at participating supermarkets, each set includes a unique Model Kit sticker pack, allowing you to customize your red packets and spread the festive cheer.
These special edition cans are available online at RedMart and Shopee and at major supermarkets islandwide.
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