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JD Sports South East Asia has collaborated with Malaysian fashion designer and content creator, Kittie Yiyi, for its latest Supply & Demand collection “24 Hours”. Kittie Yiyi is a well-known fashion designer for her quirky and whimsical, fun designs. Her signature bee has been an emblem across all her collections under her namesake label, Kittie Yiyi Collection.
Her unique take on the concept of time resonated strongly with JD Sports which further drives the initiative of appealing to a younger, trendier demographic in the SEA market. The limited-edition Supply & Demand x Kittie Yiyi Collection has Kittie’s creative touch and vibrant style throughout. From crop tops, hoodies, and pants, it presents the ideal fits for those who are always on the go and always in that hustle culture.
The Supply & Demand x Kittie Yiyi “24 Hours” Collection is available exclusively at all JD Sports stores and online.
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