We weighed the options for you
In celebration of its 10th anniversary, Apple adds to the dilemma of choosing one of some hundred smartphones with the iPhone X, alongside the new iPhone 8 and iPhone 8 Plus.
Unveiled at the spanking new Apple Park campus in Cupertino, California, the launch also comes with other goodies such as the Apple Watch 3 and the wireless AirPower charger - a charging pad that allows users to charge their iPhone, Apple Watch and even AirPod headphones all at once.
But of course, the big ticket items are the new iPhone models that everyone is so enamoured by So herein lies the question, iPhone 8/8 Plus or iPhone X?
Well, here's a little breakdown to guide you along before pre-ordering: