Not just pizza — it’s fashion too!
Pizza Hut Singapore is turning up the heat on street style with its first-ever streetwear collection, created in collaboration with acclaimed creative collective Tell Your Children (TYC).
Dropped on 18 June 2025, this electrifying capsule marks the fusion of hot pizza and street culture, serving up a menu of exclusive apparel and accessories that capture both brands’ zest for bold creativity and playful self-expression.
True to Pizza Hut’s iconic flair and TYC’s dynamic visual storytelling, the collection offers a fresh take on classic streetwear staples. Expect varsity jackets with an intentionally mismatched, “perfectly imperfect” edge, graphic tees that riff on Pizza Hut’s legendary iconography, and crew socks adorned with cheeky pizza motifs—each piece a colourful homage to individuality and the art of embracing one’s quirks.
Whether you’re craving standout style, a slice of nostalgia, or want to express your pizza obsession from head to toe, this streetwear drop offers urbanites a new way to wear (and share) their love for Pizza Hut.
“This launch reaffirms Pizza Hut’s support for Singapore’s vibrant creative community and our belief in the power of self-expression,” shares Jayss Rajoo, Director of Marketing & Food Innovation at Pizza Hut Singapore. “Partnering with TYC allowed us to celebrate the artistry of our new sourdough pizzas through design.” Managing Director of TYC Deon Phua adds, “As creatives, we revel in the imperfect journey, just as every bite of that new crust tells a story.”
The limited—run collection is available for self-collection only via Pizza Hut’s website and app. The jackets are exclusive to select dine-in locations, and all items are available at every store.
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