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Streetwear Leader Jeff Staple Reveals What Grinds His Gears

Here to promote the NTRVL collection, the self-professed sneakerhead discusses the realm of streetwear culture

Photo: Puma

When posed a rather innocent question, we are confronted with a response fuelled by equal parts of unbridled passion and intense resentment. It is only at this point of our interview that Jeff Staple, one of the most powerful people in streetwear, drops several f-bombs and a smattering of fecal matter-related curses. So did we unintentionally strike a nerve?

Congregated at Marina Bay Sands’ Limited Edt Chamber, Staple shifts comfortably into a leather couch as he discusses the state of street culture with other local creatives. An audience of streetwear purveyors listens on.

The gathering of great minds is in lieu of the launch of Staple’s second collaboration with Puma – NTRVL. Combining the creative force of streetwear powerhouse and the technological prowess of the German shoe brand, NTRVL collection boasts five reinterpreted Puma kicks: IGNITE evoKNIT, IGNITE 3, Limitless, PUMA Clyde and BOG Sock sneakers, presented in monochrome colorways and Staple’s signature grey and pink tones.

For the first time, the collaboration includes a line of apparel, featuring track pants, hoodies and bags, that encapsulates style and functionality to reflect the idea of ‘fitness fashion’.

Following from the lively panel discussion, we sat down with Staple to pick his thoughts on the convenience and power of social media. While he recognises its ingrained position in the sneaker realm, Staple still remains a traditionalist and hopes the young #hypebeasts of today know the importance of unplugging once in a while.

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