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Your Guide To Using Instagram Hashtags In 2017

In an era where everybody on social media has a voice, garnering attention is no longer an easy feat — here's how

If you've got a public Instagram account, you already wield social media influence.

Whether you're growing a community based on your interests — makeup, puppies, hipster cafes, what have you — or simply sharing your personal voice on topics that interest you, growing a relevant audience can be useful.

These days, simply using a bunch of popular hashtags won't cut it anymore.

To keep your account flourishing, here's our guide on using hashtags smartly:

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4. Follow industry leaders

Got a list of your favourite Instagram accounts? Narrow down the ones with a similar target audience as your account, and identify the key influencers in your related industry. This way, you can learn from the best by using the hashtags they do, as their followers are already well-established with your genre of content.

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