Rihanna and PUMA have officially launched their newest product franchise together.
Between 2015 and 2018, Rihanna and PUMA introduced several standout footwear and apparel collections, featuring iconic pieces such as the FENTY x PUMA trainer and the FENTY x PUMA fur slide. This time, Rihanna Returns as creative director for FENTY x PUMA have officially introduced their latest collaborative product line. Rihanna has rejoined the brand as the Creative Director of FENTY x PUMA to officially introduce their latest collaborative product line – FENTY x PUMA Avanti By Rihanna.
“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic. ” said Rihanna.
This new collection blends PUMA’s deep history and heritage in sport with Rihanna’s iconic stature as a leader in music, culture and fashion.
The FENTY x PUMA Avanti as the first footwear franchise of the partnership, is an unconventional mix of two PUMA icons blending the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Ride.
The FENTY x PUMA Avanti offers a chic interpretation of the football-inspired trend, boasting luxuriously supple vintage leather and a fold-over tongue featuring a debossed and printed gold-foil FENTY and PUMA CAT logo. Complete with a gum outsole and a leather footbed, the Avanti’s design serves as a nod to PUMA’s storied heritage and legacy in the realm of football. In addition to this classic black-and-white version, a chrome variant is also available, showcasing laser-etched logos and chrome leather accents.
The collection is available at PUMA 313@somerset, Limited Edt Marina Bay Sands and online.
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