Local clothier Weekend Sundries shows you how to inject some fun into your closet
By Cheryl Chia
Emerging Singaporean label Weekend Sundries joins the fray in the local design and clothing scene, with feminine sensibilities.
From Idea to Fruition
Founder Michelle Chan recently returned from London where she had been attending the London College of Fashion, where she studied pattern making and other courses to start up Weekend Sundries.
“I’ve always envisioned a lifestyle brand with a smart casual aesthetic, targeted at women who want fun in work wear that has effortless styling,” says Michelle.
Interesting Aesthetics
Weekend Sundries also took part in the Blueprint tradeshow – a convention where buyers and designers all over the world converge to discover or penetrate the Asian market – where Michelle showcased her upcoming Autumn/Winter 2013 collection, Midnight Garden.
She also showed a capsule collection as a sneak peek into her “botany” inspired Spring/Summer 2014 line.
“My aesthetic features neutral shades, clean monochromatic colours with pops of colour such as mustard yellow or coral,” she says while gesturing to her Spring/Summer 2013 collection, Play Flight, a simple line featuring bird prints and stripes. Michelle used a marker to dot her design of birds onto a piece of paper before having the pattern printed onto the clothes.
“Prints soften and add dimension into a collection,” she adds.
Clothing to Feel Good In
Weekend Sundries has a following of women from the corporate world and the creative industries.
She says, “The response has been good thus far. Clothing is all about making someone feel good. It has to be palatable and approachable.”
Prices range from $79 to $269.Visit www.weekendsundries.com for more information.
You can also check out their stockists, Eclectism at the Paragon Shopping Mall, or Threadbare & Squirrel at 660 North
Bridge Road.
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