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9. G-SHOCK Celebrates 40th Anniversary with 88rising with Pop-Up Tour
In celebration of its 40th anniversary, G-SHOCK has unveiled an extraordinary pop-up event themed “Rooted in Toughness.” The pop-up will showcase the G-SHOCK 40th Anniversary lineup, including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and the G-SHOCK x Eric Haze collaboration watch. The exhibition’s design draws inspiration from the iconic Casio 2100 octagonal shape, elegantly capturing the essence of four decades of resilience.
Rooted in the spirit of Toughness for which G-SHOCK is renowned, this pop-up event will take visitors on an immersive journey, akin to time travel, providing them with a glimpse into the evolution of toughness. It begins with the birth of the pioneering G-SHOCK DW-5600C in 1983, a milestone in digital watch technology, and extends to its current iconic status as a symbol of both durability and innovation (GA-2100). Allowing visitors to witness the brand’s incredible transformation.
At the heart of the pop-up is an exclusive display of artist portraits in collaboration with the renowned music collective, 88rising. These portraits feature iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfoundead, Ylona Garcia, Milli, Atarashii Gakko!, Niki, and Stephanie Poetri. These portraits exemplify the synergy between the artist’s cultural origins and their representation of modern toughness, embodying the essence of G-SHOCK’s legacy. G-SHOCK also sets a record for featuring the highest number of 88rising artists in a brand campaign.
G-SHOCK “Rooted in Toughness” Pop-up Singapore is held at ION Atrium, B4.
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