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7. Pomelo and TikTok Launch Exclusive Streetwear Collection
Pomelo joins forces with TikTok to launch its first-ever fashion collaboration in Southeast Asia, Pomelo x TikTok. Centered around the theme ‘Be Bold Be YOU’, the vibrant, expressive collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.
Along with the fashion merchandise, Pomelo is excited to introduce the #BeBoldBeYou TikTok challenge for all fashion enthusiasts from 24 February to 5 March 2021. Users can take part by styling their favourite looks and showcasing multiple facets of their personal style, and uploading their clips onto TikTok with the challenge hashtag. The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to US$300.
Pomelo x TikTok collection is available on the Pomelo app via iOS and Android, online at POMELOFASHION.COM, and in-stores.
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