It’s a Smurfy takeover! FENTY BEAUTY’s Smurf Crew Collection launches with the new Smurfs movie!
1. FENTY BEAUTY Smurf Crew Collection
Rihanna’s Fenty Beauty has tapped into nostalgia and whimsy with the vibrant Smurf Crew Collection, which launches across Fenty Beauty, Skin, and Hairlines. Riding on her role as Smurfette in the new “Smurfs” movie, the collection features playful, collectible packaging—think mushroom-spotted tins and daisy-inspired puffers—anchoring a limited-edition pop of cobalt-blue charm.
Highlights include the Smurfette Smooches Lip Essentials Duo (Gloss Bomb in the iridescent “Smurfette Effect” + Smurfberry-scented lip oil) and Fenty Icon Velvet Lipstick in “Smurf’Melon”—a bold watermelon-red matte. They are also accompanied by a mini Butta Drop body cream and novelty accessories like mushroom sponge blenders, daisy shimmer puffs, keychains, hair clips, and handheld mirrors.
Priced as a treat (with sets ranging approximately S$60 to S$350), it’s marketed as both a beauty indulgence and a fun memento timed with Rihanna’s cinematic cameo—perfect for collectors, die-hard fans, or anyone seeking a nostalgic yet luxe twist in their makeup repertoire.
Overall, the Smurf Crew Collection traverses pop culture iconography and luxury cosmetics, delivering a cohesive editorial moment in Singapore. It’s a limited-time celebration of individuality, color, and creativity, offering everyday beauty and fantasy flair.
Available online for a limited time exclusively online at Sephora.sg.
2. BURBERRY BEAUTY Kisses Tea Collection
Get ready to steep yourself in Burberry’s latest beauty indulgence: the Kisses Tea Collection. This exquisite new line of lip colors invites you to a sophisticated afternoon tea reimagined for your lips. Drawing inspiration from Britain’s cherished tea culture, these brown-toned matte hues blend timeless elegance and contemporary flair.
The collection features five captivating shades, each steeped in the rich heritage of British tea traditions. Whether you prefer the classic allure of Burberry Kisses Matte (S$60) or the modern embrace of Burberry Kisses Liquid Matte (S$60), you’ll discover a hue that perfectly complements your style. From the delicate whisper of Cream Tea to the bold statement of Chai Brown, every shade is thoughtfully designed to flatter all skin tones, ensuring a perfect pour for everyone.
Beyond their stunning color, these lip essentials are a treat for your pout. The Kisses Matte lipsticks are infused with hyaluronic acid, delivering a luminous matte finish that keeps your lips hydrated and comfortable all day. Meanwhile, the Kisses Liquid Matte offers a lightweight, creamy texture that wraps your lips in rich, velvety color, making them smooth and refined.
Available at all BURBERRY BEAUTY boutiques and department store counters.
3. SHISEIDO Synchro Skin Radiant Lifting Concealer, S$48.00
Get ready to illuminate your complexion with the latest innovation from SHISEIDO: the Synchro Skin Radiant Lifting Concealer. This is more than just a concealer—it’s where cutting-edge skincare meets flawless artistry. Thoughtfully crafted to deliver a visibly lifted, brighter, and more youthful look, it enhances your natural radiance with every swipe.
Now available in 8 adaptable shades, this newest cult-favorite Radiant Lifting line member is powered by SHISEIDO’s exclusive Light-Adjusting Technology and refined with Japanese skincare innovation. It targets dark circles, dullness, and uneven texture, revealing skin that feels as good as it looks.
Available at SHISEIDO Boutiques, Sephora, and major department stores islandwide.
4. NARS Light Reflecting™ Luminizing Powder, S$68.00
Glow like never before with the NARS Light Reflecting™ Luminizing Powder. This high-performance highlighter takes radiance to new heights with its innovative serum-powder hybrid texture and is now available in five exquisite shades to flatter every skin tone.
Whether you want to amplify your cheekbones, define your brow bone, or add a sculpted touch down your nose, this powder delivers an ethereal, luminous sheen wherever you apply it. The buildable formula melts seamlessly into skin, offering a sensorial, second-skin finish—never chalky, never heavy.
From a soft, natural glow to a bold, head-turning shimmer, your glow is customizable. Plus, with water- and sweat-resistant wear for up to 10 hours, your brilliance lasts all day—and into the night.
Because your radiance should last as long as you do, this powerful formula is water—and sweat-resistant, ensuring a flawless, captivating glow for up to 10 hours.
Available in NARS boutiques and Sephora.
5. SK-II GenOptics Airy UV Cream & CC Primer (SPF 50+ / PA++++), S$98.00
Elevate your daily routine with the latest innovation from SK-II’s #1 Brightening Series: Introducing the SK-II GenOptics Airy UV Cream & CC Primer (SPF 50+ / PA++++). This revolutionary 5-in-1 formula goes far beyond sunscreen.
This lightweight multitasker hydrates, brightens, firms, protects, and primes, giving your skin an instant luminous glow that lasts up to 8 hours. Perfect for busy mornings, it preps your skin effortlessly, leaving you radiant, refined, and ready to face the day.
At the core of this breakthrough is PITERA™, SK-II’s iconic, naturally derived skincare elixir. Created through a proprietary yeast fermentation process, PITERA™ helps reduce oxidative stress and fortify the skin’s barrier for long-term resilience and clarity.
Infused with SK-II’s most advanced brightening ingredients, each application transforms your bare skin into luminous Aura Skin:
– Niacinamide: Visibly improves skin tone and enhances brightness
– Bisabolol: Calms and soothes, helping to reduce redness and sensitivity after sun exposure
Packaged in a radiant, iridescent lightbulb-inspired bottle, the GenOptics Airy UV Cream & CC Primer is available in three skin-loving shades—each crafted to elevate your glow from within.
Available at all SK-II counters, Sephora and online.
6. CLARINS Total Eye Lift, S$139.00/15ml
Imagine having the power to transform your eyes visibly in mere seconds. That’s the promise of Total Eye Lift, with its impressive 30-second lifting effect. At the heart of this breakthrough is Retinol-Like Technology. Clarins Laboratories has developed a potent, patented*** organic harungana extract that delivers results as effective as retinol yet remain gentle on the delicate eye area.
This incredible active ingredient has been clinically shown to boost collagen production by 12 times, promoting a more youthful look. It’s perfectly paired with a new biotechnology-derived red jania extract to provide a long-term lifting effect around the eyes.
Adding to its remarkable performance is the Pro-Tightening Matrix. This comfortable, enveloping balm forms a skin-firming film that instantly lifts and tightens. The texture’s effectiveness isn’t just felt, it’s scientifically proven through Clarins’ advanced instrumental testing protocol.
Available in Clarins Boutiques, department stores and online.
7. TATCHA Dewy Milk Moisturizer, S$95.00/50ml
Love the exquisite beauty of flower petals touched by morning dew? That’s the inspiration behind The Dewy Milk Moisturizer, a luxurious formula designed to bring the Japanese concept of uruoi to your skin. This isn’t just hydration you feel, it’s hydration you can genuinely see, transforming your complexion with a visible, radiant bounce.
This innovative moisturizer features the powerful combination of zinc hyaluronate for intense hydration and antioxidant-rich Japanese purple rice to nourish and protect. The result is skin that’s not only deeply moisturized but also looks incredibly supple and luminous, with a lasting, healthy glow.
Because what you put on your skin matters, The Dewy Milk Moisturizer is crafted with care. It’s completely free of parabens, phthalates, sulfates, SLS & SLES, and less than one per cent synthetic fragrance. Plus, it’s vegan, gluten-free, and cruelty-free, aligning with your mindful lifestyle.
8. The OLAY Super Serum, S$ 71.90/30ml
Meet the Olay Super Serum—a potent concentrate that redefines what a single skincare step can do. More than just a serum, this all-in-one formula is your streamlined solution to radiant, healthy-looking skin.
Crafted to deliver visible results, the Super Serum helps firm and tighten the skin, restoring a lifted, youthful appearance. Fine lines and wrinkles appear noticeably smoother, while dullness fades to reveal a brighter, more even-toned glow. It also visibly reduces spots and acne marks, helping your complexion look clearer and more refined. All the while, it provides long-lasting hydration, keeping your skin comfortably moisturized from morning to night.
With the Olay Super Serum, simplicity meets performance, making it easier than ever to achieve luminous, confident skin.
Available exclusively at Watsons islandwide and online at Watsons, Lazada, and Shopee.
9. AVÈNE Ultra Fluid SPF 50, S$54.90
Eau Thermale Avène is proud to announce a groundbreaking advancement in daily sun protection with its Ultra Fluid SPF 50 line launch. This isn’t just sun care; it’s a revolutionary shield, scientifically engineered to seamlessly integrate into today’s dynamic lifestyles and combat modern environmental challenges. The Ultra Fluid innovation actively prevents sun-induced skin damage and hyperpigmentation, all while maintaining a nanoparticle-free formula.
This sunscreen redefines lightweight protection. It’s so incredibly fast-absorbing, it seemingly disappears in just 1 second* upon application. Yet, its advanced formulation offers ultra-broad spectrum protection up to 450nm, crucially defending against the most damaging rays, including High-Energy Visible (HEV) Blue Light. At the core of this breakthrough is Avène’s unique patented TriAsorB™ filter, a testament to 20 years of research and backed by 75 patents. Ultra Fluid goes beyond mere protection – it helps reduce up to 95% of cellular damage, marking it as a leader in market performance.
Now available in three variants — Invisible, Oil Control, and Perfector — there’s a version tailored to every skin need, from oily and acne-prone to dull and uneven.
With the Olay Super Serum, simplicity meets performance, making it easier than ever to achieve luminous, confident skin.
Available at leading retail stores and e-commerce platforms.
10. SOL DE JANEIRO Body Badalada Lotion, S$49.00/400ml
Quench your skin’s thirst daily with this luxurious formula, designed for a perfectly hydrated and supple finish. The secret lies in its unique blend of ingredients: Brazilian sugarcane boosts surface hydration, while a powerful combination of seven multi-weight hyaluronic acids draws moisture deep into your skin’s layers for comprehensive nourishment.
Of course, Sol de Janeiro wouldn’t be Sol de Janeiro without an unforgettable fragrance. The Body Badalada Lotion is infused with the iconic scent of Cheirosa ’62, enveloping you in a warm, captivating aroma. Tap into your irresistible confidence with nonstop hydration that lasts all day.
Available at Sephora stores, Sephora in-app, and sephora.sg.
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