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Travel According To Pantone Colour Of 2023 – Viva Magenta

Make travels more interesting by travelling to places that suit the Pantone colour of the year!

Have grand plans to start the new year with a burst of optimistic energy? Let 'Viva Magenta', Pantone’s Colour Of The Year for 2023, energise you for the year ahead — and even guide you to some incredible destinations around the world, encouraging experimentation and self-expression without restraint.

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5. Western Australia

Australia is known for its blue pacific waters for surfing and the colourful Great Barrier Reefs, one of the most complex ecosystems in the world. Unbeknownst to many, the island continent also possesses wondrous pink lakes.

In Western Australia, the country’s largest state, lies the iconic Lake Hillier, Pink Lake and Hutt Lagoon. The Viva Magenta colouring of the water is often caused by the presence of salt-tolerant algae that produces carotenoids, usually in conjunction with specific bacteria, which may vary from lake to lake. There, you can take selfies with furry quokkas, hit the waves, swim with whale sharks, and snorkel through crystal-clear waters.

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