With just the click of a button, shoppers can get their hands on over 100 online exclusives
Photo: H&M
There is now no need to wait overnight in queues for your favourite limited edition H&M collections.
As of today, H&M has launched its highly-anticipated Shop Online store (accessible via hm.com or its phone app) to satisfy your shopping needs.
Featuring ladies and men lines to even kids wear, the site will house a wider range of collections as compared to its brick-and-mortar outlets, with over 100 online exclusives.
This time round, men can enjoy even more sartorial styles as the clothing label debuts its H&M Edition premium collection.
Well-dressed lads can expect staples crafted from the finest fabrics such as soft cashmere, supima cotton and lightweight summer wools. The collection’s colours and styles will be constantly updated with the changing seasons.
Further enhancing the Shop Online experience, H&M has launched its very own digital magazine. Aside from being a source of fashion inspiration, the magazine also curates lifestyle content such as celebrity style stories and nifty DIY videos.
And if you need just one reason to start shopping — from now until 28 May, there's free delivery with any purchase online. Plus, shoppers who download the H&M app will be entitled to a further 25 per cent off one item.
Here are some of our top picks:
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