What do you get when a top Japanese eyewear brand meets one of Netflix’s wildest hits? A Squid Game x OWNDAYS collab that’s as bold, twisted, and stylish as the show itself — and it’s limited-edition, so blink and you’ll miss it.
Dropped across all OWNDAYS stores and online in Singapore, the capsule coincides with the buzz surrounding the much-anticipated Season 3 premiere.
This first-of-its-kind collaboration is more than just a tribute—it’s a wearable reimagination of the show’s most iconic motifs. Each element has been artfully transformed into statement eyewear, from the eerie Young-hee doll to the players’ signature tracksuits and the surreal pastel staircases. Fans can expect six original frame designs, available in two colourways, combining fashion-forward aesthetics with storytelling depth.
The Tracksuit Model (S$178) leads the line-up, a sleek square frame drenched in the familiar forest green worn by the game’s contestants. The temples carry Player 456’s number and subtle nods to the ominous pink guards—perfect for those rooting for the underdog.
Then comes the Young-hee Model (S$198), where nostalgia turns sinister. Oversized Boston-style frames are detailed with 3D accents lifted from the infamous doll’s pigtails and hairband—an unnervingly cute homage to “Red Light, Green Light”.
The Piggy Bank Model (S$178) ups the ante with a geometric hexagon shape inspired by the towering jackpot. Gold-toned bill motifs and a tiny piggy on the nose bridge bring humour and high stakes into focus.
For lovers of mystery and minimalist cool, the Frontman Model (S$198) channels the masked antagonist with polygonal Boston frames and mesh-like temples punctuated by the triangle-circle-square symbols we’ve all come to fear.
Rounding out the collection are two conceptual styles: the Stair model, featuring translucent candy-like frames echoing the pastel Escher-esque stairways, and the OX Model (S$198), sharp square frames marked with “O” and “X” symbols—a haunting nod to the ultimate player vote.
OWNDAYS didn’t stop at the frames. Each pair comes housed in packaging modelled after the show’s notorious black coffin—yes, complete with a pink ribbon. Inside, a soft pouch doubles as a cleaning cloth, adorned with pop-art visuals referencing key moments from the Squid Game universe.
For superfans, the collection also includes a mirror phone grip branded with Player 456’s number, a subtle way to carry your fandom in your palm.
To mark the launch, OWNDAYS invites customers to visit their stores for a free eye test and a special treat—a dalgona cookie inspired by the tension-filled challenge from Season 1. Whether you’re a casual viewer or a die-hard devotee, this eyewear drop offers a playful way to immerse yourself in Squid Game.
With only limited quantities available and season three just around the corner, the Squid Game | OWNDAYS collection is poised to be this summer’s most sought-after fashion accessory. Game on.
Available now at all OWNDAYS Singapore outlets and online.
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