The coming together of FENDI and Versace, two iconic fashion houses, has led to this unique moment in fashion.
FENDACE is a unique moment in fashion. Perhaps more than just unique, but bold as well.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.” Kim Jones, Artistic Director Fendi Couture and Womenswear.
“The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.” Donatella Versace, Chief Creative Officer Versace.
It’s an exchange of roles and brand codes rather than a collaboration. With designers, Kim Jones and Silvia Venturini FENDI bringing their perspectives to Versace, and Donatella Versace recasting FENDI through her vision. FENDACE sees Kim Jones creating a FENDI collection through the Versace lens, and Donatella Versace designing a collection for Versace inspired by FENDI’s codes.
The collection has officially launched through a series of global pop-ups and events which encapsulate the decadence of the FENDACE experience.
These locations are the only stores to offer the full collection, while the collection is divided through FENDI and Versace online and retail boutiques. With FENDI presenting the VERSACE BY FENDI collection and FENDI BY VERSACE styles available at Versace boutiques and the brand’s online store. A capsule of joint Fendace branded looks is available from both fashion houses.