FRISO has launched a Good Sleep, Good Poop campaign to urge parents to take a more proactive approach. The main idea is to help their children achieve good poop through better sleep. The centrepiece of the campaign is a unique collaboration with homegrown kidswear label Maison Q.
The brands came together to release FRISO x Maison Q limited-edition sleepwear. It is aiming in helping parents start a conversation with their children about the importance of good gut health.
From 19 March, parents can view the FRISO x Maison Q limited-edition sleepwear on display at Motherswork at Great World. The lovely sleepwear set (worth S$129) will be redeemable exclusively with the purchase of S$200 worth of FRISO products at leading supermarkets and participating online stores from 1 April 2021.
