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TheWeekendList: Things To Do This Weekend

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Sakura Season is coming!

Or shop Love, Bonito's new collection and feed the tummy with good food with exclusive discounts.

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10. Love, Bonito’s New Brand Identity

Love, Bonito is transforming womenswear for Asian woman through a fresh brand identity and an updated selection strategy. This shift underscores the brand’s dedication to its enduring goal of being the premier destination for Asian women. Leading the campaign is a dynamic group of Asian and Asian-American women, selected for their unique personal narratives and perspectives that diverge from traditional stereotypes of Asian femininity.

Drawing upon over a decade of customer data from Asian women, Love, Bonito has utilized machine learning and artificial intelligence to introduce top-selling styles across three main categories: Signatures, Staples, and capsule collections. Infused with a sense of timeless refinement, the Signatures line offers sophisticated contemporary ensembles, seamlessly transitioning from feminine attire to professional power dressing, all at affordable prices.

To shop, please click here.

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