#TheWeekendList: 5-7 March 2021

1. Gucci Joins Animal Crossing in launching GG Island

Escape reality with the launch of GG Island on the world-favourite Animal CrossingTM: New Horizon. Gucci, having pioneered the relationship between the fashion world and the digital one through a number of exciting collaborations, once more showcases its dedication to play with specifically designed content for Animal Crossing featuring the House’s distinct aesthetic.

Brimming with possibilities, the new island transports visitors to the eclectic world of Gucci and Gucci Guilty, with innovative content created by talented members of the Animal Crossing player community: LexPlay, KangGaming and Canton Crossing. Inspired by the iconic elements of the #ForeverGuilty campaign film and scent – a celebration of liberty and freedom – the custom features include a dedicated island, a series of engaging mini-games and takeaway items.