Cafédirect introduces Ground Full Roast coffee, the new addition to its range
UK hot beverage company Cafédirect has created Ground Full Roast coffee, a medium dark roast full of depth and character.
Coffee drinkers who crave a coffee between something fuller than medium roast yet lighter than rich roast will be pleased with this new addition to the Cafédirect range.
This latest offering is a unique blend of the smooth flavour of Arabica beans (90 per cent) from Latin and Central America, grounded by the strong body of African Robusta (10 per cent). It is a refined strength 4 blend (on the scale of 1 to 5).
Strength and Numbers
To help you select a coffee strength that suits your taste, Cafédirect has placed a number on the label. The strength of the coffee depends on a number of factors, namely the composition of coffee beans in the blend, as well as the intensity of the roasting process for coffee beans.
Ground coffees from Cafédirect span the range from 3 to 5. The Ground Full Roast is a 4, which means that it has been carefully roasted to create a full-bodied, rounded coffee.
Julian Burnham, Business Development Manager, Cafédirect, says, “Cafédirect sources coffee directly from the growers with whom we have established long-term relationships. Direct sourcing maintains high standards of quality.”
He adds, “Over 50 per cent of profits are also re-invested back into grower communities to provide a better future for everyone.”
Cafedirect is a social enterprise and is 100 per cent Fair-trade.
Cafédirect Ground Full Roast coffee is priced at $8.70 for a 227g pack. It is available at Cold Storage, FairPrice Finest, Giant, Jasons,and Market Place.
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