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The world’s first live streaming fashion week puts the spotlight on Singaporean designers
Our favourite looks: Sleek and breezy silhouettes, bold prints and oversized lab coats. Photo: Nowfashion
Back in its fourth year running, Digital Fashion Week sets itself apart from other fashion shows by having a strong presence in both online and social media realms.
With shows streamed live on its website and constant updates from hand-picked insiders — each with a formidable social media following — Digital Fashion Week has proven to be in sync with tech-savvy fashionistas.
The spotlight is on local designers, especially the work of emerging designers.
Noteworthy collections include the debut collection of Run After by popular social media influencer Melissa Celestine Koh, as well as the Spring/Summer 2016 collection of established local designer Max Tan.
Run After Cruise Collection
This gradient maxi skirt accentuates the waist and effortlessly conveys a sense of delicacy. Photo: Nowfashion
The debut of Run After’s Cruise Collection appears to be an extension of the label’s co-founder, Melissa Celestine Koh’s personal style.
With a polished series of ready-to-wear pieces in a monochrome palette, the Cruise collection exudes simple elegance and has bold detailing.
The collection included relaxed tunic-length dresses, breezy eyelet tops as well as floor-sweeping maxi skirts.
Tie-back black dresses with structured silhouettes also stood out among edgy crop tops that showed just the right amount of skin.
Hints of vintage romance were evident in the off-shoulder tops with flutter details. Photo: Nowfashion
Overall, the collection was highly wearable and versatile, complete with feminine details such as bows and ribbons.
More information here .
Thai Innofashion Awards
High-waisted flared pants with flowy side panels stole the limelight, together with Jittrakarn’s Fairly Fairy Collection jewellery pieces. Photo: Nowfashion
The pieces from the Thai Innofashion awards offered a vast array of textured finishes, exquisite details and bold patterns.
Daring graffiti designs made it on the runway, in addition to boho elements in warm hues of red and burgundy.
The designers stayed true to their roots with pieces that were influenced by muay thai, interpreted in details such as white waistbands and hand gloves.
The collection also boasted long-sleeved cut-out tops and dresses that worked a subtle sexiness.
Our favourite look had to be this structured men’s jacket by Nipon Pila, with ombre details in red and grey — just enough flamboyance balanced with a sharp finish.
Textured, defined coats with unprecedented patchwork details in hues of blue , brown and bronze, from Pilar Project — Stay Kram. Photo: Nowfashion
The pieces from the Thai Innofashion awards would definitely appeal to fashion enthusiasts who want to break away from convention.
Teatum Jones Spring Summer 2016
A touch of Liberian tribal print. Photo: Nowfashion
Considering Catherine Teatum and Rob Jones’ love for meaningful stories, it came as no surprise that their Spring Summer 2016 collection was inspired by a documentary on Liberian peace activist, Leymah Gbowee.
In fact, her powerful words were the vocalised backdrop to the bevy of polished and bold pieces.
The aesthetics of the London-based label was clearly meant for the modern woman.
Rich textures in a monochrome palette were juxtaposed with Liberian tribal prints — which made its presence felt in red and black graffiti.
What stole the show were the white dresses that channelled the vibes of a beautifully shipwrecked damsel — though not one in distress.
Macrame paired with trumpet skirts. Photo: Nowfashion
They featured raw hemlines, seams picked out in strands of paillette and floaty organza alongside tailored separates in structured jacquard.
On the whole, the collection was a nod to springtime as well as a tribute to the strong and creative women in our midst.
More information here.
MAX.TAN Spring Summer 2016
Oversized lab coats matched with monochrome pool sliders. Photo: Nowfashion
Home-grown designer label MAX.TAN has almost become synonymous with an alternative fashion sense — one that is unafraid of toying with quirky cuts and proportions.
As the closing show of Digital Fashion Week, MAX.TAN’s Spring Summer 2016 collection was showed to a full house, and with much fanfare.
Three main colour palettes were present: Red, Black and White.
Gradient prints stand out on a black jumpsuit. Photo: Nowfashion
The series of white outfits featured oversized tailored coats that skimmed the knees, wide-legged culottes that accentuated a shapely waistline, and dresses with asymmetrical hemlines.
Clad in shades of scarlet, the red garments played with texture — from webbed overlays that resembled fishnets to cutouts that swayed with every step.
Finally, black jumpsuits in oversized fits made their appearance, complete with gauze-like sleeves.
My favourite had to be the few monochrome dresses that stood out with black crosshatched prints and white gradient graphics — at once fun yet graphic.
More information here.
by Samantha Francis and Natalie Kwan