Cult British fashion brand, Jack Wills, made its debut in Singapore with the grand opening of its first store in Raffles City Shopping Centre
This retail outlet is the brand’s fourth store in Asia, and the first outside of Hong Kong since the company’s foray into the region in 2011. The Grand Opening Party was presided by the Fabulously British brand’s Global Business Development Director, Sanjay Sharma, who had flown in for the day to celebrate the official opening of Singapore’s very first Jack Wills store.
What to expect
The 2,400 square foot store in Raffles City reflects all that is fabulously British. A handsome black-and-white store front opens up to rustic herringbone wood flooring, bedecked with a hand-painted Union Jack and a colonial-inspired arch column divider draped with velvet Union Jack curtains.
Celebrities fans
Jack Wills products are cut to a slim block and any need for slight refinements will be taken care of by an in-house tailoring service for customers. The brand has a strong following amongst some of the most quintessentially British style icons, including Princes William and Harry, Emma Watson and Cheryl Cole
Styles for the season
The Raffles City store opens with the Jack Wills Autumn and Christmas 2014 collections. The Autumn 2014 collection includes a range of versatile pieces that can be mixed and matched to reflect several style tribes, from ‘Chelsea Skater’ to ‘Blogger Babe’ for ladies and ‘Metro Gent’ to ‘Urban Fielder’ for gentlemen.
For the Christmas 2014 collection, expect festive hues, soft textures and iconic “Made in Britain” outerwear pieces. The boutique will also carry accessories, home ware and gifts to suit every shopping need.
Jack Wills, #01-19, Raffles City Shopping Centre, 252 North Bridge Road
By Nicole Lee
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