From stylish wireless headphones to a sleek smartphone, Sony’s first-ever collaboration with Hello Kitty brings together Japanese innovation and one of the world’s most beloved characters.
Available exclusively through Sony Store channels in Singapore, the limited-edition collection features four products: the Xperia 10 VIII smartphone, WH-1000XM6 premium noise-cancelling headphones, WH-CH730N wireless noise-cancelling headphones and WH-CH530 wireless headphones.
Complete with exclusive Hello Kitty merchandise, the collection is sure to catch the eye of fans, collectors and anyone who loves adding a little personality to their everyday gadgets.
A Little Hello Kitty Magic for Your Everyday Routine
While Hello Kitty is often associated with all things cute and playful, this collaboration takes a more understated, stylish approach.
Soft pastel pink products are paired with black accessories featuring Hello Kitty’s iconic face, creating a chic contrast that’s adorable without being overly sweet. The versatile designs suit all ages and complement a variety of everyday outfits.
The headphones come with a specially designed pouch and tote bag, while the Xperia 10 VIII includes a sacoche and tote bag.
For Hello Kitty fans, these exclusive accessories are more than just practical additions — they’re stylish collectibles that make the collaboration even more special!
Meet the Four Products in the Collection
WH-1000XM6: Premium Sound Meets Hello Kitty Charm (S$609)
For serious music lovers, Sony’s flagship WH-1000XM6 headphones deliver premium sound quality and advanced noise cancellation, making them ideal for long-haul flights, daily commutes and focused work sessions.
Paired with exclusive Hello Kitty accessories, they strike a balance between sophisticated technology and playful design.
WH-CH730N: Everyday Comfort with a Cute Twist (S$249)
Looking for wireless noise-cancelling headphones without the flagship price tag? The WH-CH730N offers a more affordable option for everyday listening.
Whether you’re commuting, enjoying your favourite playlist or relaxing with a podcast, these headphones combine comfort and convenience with a touch of Hello Kitty charm.
WH-CH530: An Affordable Everyday Essential (S$149)
Cute, practical and budget-friendly! The WH-CH530 wireless headphones are the most affordable option in the collection, making them a great choice for students, casual listeners and Hello Kitty enthusiasts.
At S$149, they’re an accessible way to enjoy this special collaboration without splurging on premium headphones.
Xperia 10 VIII: A Stylish Smartphone for Everyday Life (S$919)
The Xperia 10 VIII combines practical features with a lightweight, minimalist design. Available in Frozen White, Frosted Grey and Misty Lilac, its understated colours complement the collection’s stylish aesthetic.
The display is approximately 50% brighter than its predecessor, while improved stereo speakers deliver clearer, more powerful sound with enhanced bass.
One particularly handy feature is the new “Rewards & Pay” menu, which lets users quickly access frequently used payment and rewards apps with a double press of the power button.
The smartphone also features Google’s AI tools, including Gemini, Circle to Search and Ask Photos, alongside up to two days of battery life under Sony’s stated testing conditions.
It’s a practical choice for those looking to upgrade their smartphone while enjoying a little Hello Kitty exclusivity.
Where to Get the Sony x Hello Kitty Collection in Singapore
The limited-edition collection is available for pre-order exclusively through Sony Store channels, with prices starting from S$149. Fans can explore the products online or visit Sony Store at 313@somerset to try them in person and snap a photo at the exclusive Hello Kitty photo wall!
Planning a smartphone upgrade? From now until 4 November 2026, eligible Xperia 10 VIII purchases come with a complimentary matching case and LinkBuds Clip truly wireless headphones, subject to terms and conditions.
Whether you’re a devoted Hello Kitty collector or simply love stylish gadgets, this collaboration proves that technology can be both functional and fashionable — with just the right amount of cuteness!
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