Not only are we a cosmopolitan society with a wide world view but we are also going places, around the world
Singaporeans are amongst the most well-travelled in the Asia Pacific region, with 78 per cent of the participants surveyed responding that they have travelled for international leisure trips in the past 12 months.
This finding is according to MasterCard’s latest survey on Consumer Purchasing Priorities – Travel. Other seasoned travellers in the region include Hong Kong and Thailand consumers.
Itinerant Folk
The outlook for leisure travel is set to remain strong, with most respondents having no intention to cut back on travelling for the year ahead. Only 1 per cent of the respondents do not intend to travel, while 33 per cent have definitive plans to travel more in the next 12 months.
Regional destinations remain popular for Singaporeans, with a partiality for budget airlines as a preferred way to travel. Over the next 12 months, 40 per cent of Singaporeans surveyed intend to travel to Australia, while 37 per cent intend to travel to Japan and 37 per cent to Thailand.
If offered an all-expense paid holiday to anywhere in the world, Paris, Japan and London emerged as the top cities of choice for Singaporeans surveyed. Singaporeans’ fascination with Japan continues: with Singaporean consumers choosing Tokyo as the top desirable city destination in Asia.
Conducive Factors
Julienne Loh, General Manager, Singapore, MasterCard, says, “Asia Pacific remains a popular region for Singaporeans seeking their next vacation. With the burgeoning network and competitive offerings by airlines, accessibility to these countries has never been easier or more affordable.”
“Additionally, events such as the NATAS Holidays, which features great deals on travel packages, will continue to inspire wanderlust,” she says.
More about the Survey
The MasterCard Survey on Consumer Purchasing Priorities provides valuable insights into consumers’ discretionary spending priorities for the six months ahead.
The latest survey was conducted from March to April 2013 and involved close to 8,000 consumers from 24 markets across Asia Pacific, Middle East and Africa. In Singapore, 442 consumers were polled.
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