Available online on 8 November and in stores from 9 November
Uniqlo has announced that it will be launching the new UNIQLO and ALEXANDER WANG collaboration line in 20 countries and regions around the world on 9 November. The full range will be available at UNIQLO Orchard CentralGlobal Flagship Store and through UNIQLO.com.
The campaign is called Warmth Reimagined—The metaphorical visual aims to express the thought that HEATTECH transcends the cold and is warm enough to melt away the ice it is encased in. The campaign speaks to the idea that, even though these items are technically ‘innerwear,’ they may be worn as ‘outerwear’ or as visible layers.
The new collection of HEATTECH and HEATTECH Extra Warm items comprises fashionable innerwear with the original functionality of HEATTECH, allowing the wearer to be warm and stylish even in cold seasons.
The silhouettes are sharp and slim overall, while the women’s tank top features a unique back design and can be styled with other pieces from the collection. The men’s items include both briefs and boxers, while the women’s range has a bra and shorts. The waist is adorned with a logo,a design element for wearers to casually show.
The collaboration line includes a range of colours from Alexander Wang’s classic black to neon green. The line also incorporates neo-futuristic elements and sporty styling, such as glossy rib materials reminiscent of 80’s fashion.
The visual presentation of the comfortable, bias weave fabric is another characteristic of this collection. The fabric itself uniquely changes with body movement, with V-shaped patterns appearing on the surface.
About the Designer, Alexander Wang
n 2005, at the age of 21 and after just two years at the Parsons School of Design in New York City, Alex launched his eponymous label. He has gone on to industry acclaim and global recognition for his unique design sensibility including serving as Creative Director of Balenciaga from December 2012 to 2015. In its essence, his brand is a reflection of contrasts, blending the refined and the imperfect and evolving the urban uniform.
Available from 8 November online, and at all Uniqlo stores from 9 November.
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