One of which is the chain’s newest Japan Mobile Foods concept
Can’t get the Don Don Donki’s theme song out of your head?
Well, the incessant tunes of the earworm will soon plague the Tanjong Pagar district with the launch of Japanese discount chain’s second outlet in 100AM Mall!
Officially opened on 14 June, the second outlet has indeed fulfilled the foretelling of its existence, first mentioned during the chain’s debut in Orchard Central back in November 2017. Singapore is still the only Southeast Asian country that carries the Don Don Donki name, where 10 more stores are set to be erected in the next four to five years. Thailand will soon see its very own branch in November 2018.
So what’s new at the 100AM Mall outlet?
With its extensive range of fresh produce, beauty fixers and other gizmos, just to name a few, the discount store offers pretty much the same as the Orchard Central counterpart. The only distinct difference is the new outlet’s strategic positioning as a culinary stop for busy urbanites in the area.
Exclusive to the 100 Am Mall outlet, Don Don Donki has introduced its ‘Japan Mobile Foods’ corner, featuring cooked Japanese bites for CBD’s office crowds to grab-and-go.
“We want to provide some kind of Japanese food that you can eat with one hand,” elaborates Director of Pan Pacific International Holdings Hideki Okada elaborates at the opening ceremony, where he demonstrates by holding a microphone in one hand and a cut-out cupboard of a Japanese snack in the other.
And so it seems, gleaned from the culinary concept’s offerings of favourites such as Japanese sweet potato ($2.80) and fruity gelatos (from $3.90), plus new ones including Watagashi (from $2) – Japanese cotton candy, and Takosen ($2.90), featuring octopus takoyaki sandwiched between Japanese crackers.
Here are five things to note about Don Don Donki’s second outlet:
1. The store stretches two levels
Boasting 1,186 square metres, the outlet occupies the second and third levels. The higher level hosts all the food stuff, from fresh produce such as leafy greens, cooked food and the nonperishables like sauces and cup noodles, including the ‘Japan Mobile Foods’ corner. The second level section is stocked up on beauty and health products, including the range of food items that focuses on snacks and drinks. The alcohol section is also located on the second level.