Japan does food festivals right, from grilled shellfish to free-flow wine and beef
Yes, you read that right: Free flow of Japanese wine and beef. Japanese matsuri, or festivals, are definitely worth travelling for. They can range from a simple but delicious street fair serving all kinds of seafood, to a full-fledged affair complete with a whole-cow grill and popular J-indie acts.
In East Hokkaido, we discovered two such events that blow other concepts of Japan matsuri you may have out of the water. Here’s where to find them.
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