The minimalist beauty line launches in Singapore on 10 September
By Elizabeth Lee and Samantha Francis; Photos; H&M
You're probably already a fan of H&M for its affordable, trend-forward fashion lines.
But come 10 September, be prepared to fall in love with its highly anticipated beauty collection — launching in Singapore for the first time.
The extensive range, inclusive of cosmetics, body, skin and hair products, will steal hearts with its signature, minimalist white and gold packaging.
Plus, did we mention everything will be going at less than $20 a pop?
Lucky us, we got to play with some of their best-sellers ahead of the launch.
Here's our review:
Custom Concealer Trio in Medium to Dark
“First off, I love that the Custom Concealer Trio comes in a palette of three blendable shades. For somebody who gets tanned far too easily, options are certainly welcomed. The creamy formula makes it a breeze to apply, whether with fingers or a brush. However, for areas that needed more coverage, like my dark circles, I found that fingers worked better. With a light dabbing motion, I was able to conceal them. While the concealer was recommended to be worn over face primer and foundation, I found that it worked well under powder foundation for a natural and seamless base.” -SF
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