No more hunting for Korean daigou, AMUSE has officially landed in Singapore!
Watsons Singapore just became the hotspot for K-beauty lovers with the exclusive launch of this cult-favourite, trendsetting vegan brand.
Hailing direct from the streets of Seoul and fronted by global K-pop sensation Jang Won-young, AMUSE has quickly earned cult status among beauty lovers for its cutting-edge formulations, minimalism-inspired design, and uncompromising commitment to conscious cosmetics.
With the official rollout across selected Watsons stores and online at watsons.com.sg, Singaporeans can now achieve that coveted ‘Seoul Girl’ radiance: a fresh-faced, luminous, and confidently modern look.
What distinguishes AMUSE is its vegan-certified, allergen-free ethos, blending style with substance in every swipe. Jungmin Lee, founder of Ksisters—the exclusive distributor for AMUSE in Singapore—shares that the brand encapsulates the spirit of modern K-beauty: expressive, clean, fun, and remarkably effortless. Whether you’re a makeup neophyte or a seasoned artist, AMUSE invites everyone to glow intuitively, championing everyday beauty looks that are both accessible and high-performing.
Among the headline acts of this launch is the Dew Tints collection—12 shades of buildable lip magic, each delivering a sheer, dewy finish that melts seamlessly into your lips. Dew Tints boast a smudge-free, long-lasting wear, keeping your pout hydrated thanks to hero ingredients like Vitamin E acetate, mango extract, and soothing apple extract. This line is especially loved for its allergen-free, EVE Vegan-certified formula, making it a gentle yet high-impact addition to every beauty bag.
Look no further than the Bebe Tints range for those seeking glass-like shine with a hint of plumping. These tints are available in 10 voluptuous shades and impart a glossy, juicy effect with subtle volumising properties. Key ingredients include a medley of nine peptides (strengthening elasticity), hyaluronic acid and phyto collagen for intense hydration, and grape seed oil to nourish and smooth delicate skin. Its hypoallergenic formula caters to even the most sensitive skin types, ensuring lasting comfort and radiance, up to 24 hours per application.
AMUSE’s Jel-Fit Tints, also available in 10 vibrant shades, take lip innovation one step further with a unique jelly texture that glides on for maximum colour payoff without any stickiness. Each tint contains eight types of hyaluronic acid for layered moisture, vitamin E acetate for a healthy barrier, peach extract, and a cocktail of natural oils. Perfect for all-day wear, these tints deliver hydration and shine, proving ideal for Singapore’s tropical climate.
No K-beauty routine is complete without a healthy flush, and the Cheek Tok Tok liquid blush delivers just that. Packaged with a hygienic dropper applicator for precision, this blush marries skincare and makeup, boasting long-lasting, customisable pigment infused with skin-loving actives. Its velvet, soft-focus finish and vegan formula mean you need only a few drops for that breezy, “just-left-café-in-Gangnam” glow.
Each AMUSE product’s formula stands out not only for efficacy, but for its ethical foundation. Every item is EVE Vegan-certified and cruelty-free, demonstrating a steadfast belief in beauty that does not harm. From lips to cheeks, you’re assured that your glow-up is kind to skin and the world. The minimalist-chic packaging, a brand hallmark, appeals to the style-conscious set keen on sustainable, design-driven living.
The complete AMUSE makeup collection is now exclusively available at selected Watsons stores islandwide and online at watsons.com.sg.
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