The Coolest And Cutest Fashion Collaborations You Should Not Miss

4. The H&M Innovation Metaverse Design Story Collection

H&M’s latest drop, the Innovation Stories initiative, is an all-eyes-on-me collection that explores the blurring boundaries between our online and offline lives and blends the craftsmanship of high fashion with the fantasy of virtual wardrobes.

Taking inspiration from the immersive potential of the Metaverse as well as the tactile beauty of the physical world, the ready-to-wear collection invites self-expression and explores sustainability in three dimensions. The first comprises the stand-out womenswear and menswear looks and a series of accessories designed with circularity in mind. The second sees multiple pieces available as part of a rental programme in selected H&M stores. Then there is the third dimension, the digital collection, co-designed and crafted by H&M and the Institute of Digital Fashion, the London-based digital atelier and think tank.

The H&M Innovation Metaverse Design Story collection will be on sale in selected stores and online.