Skincare has officially entered its feelings era.
SK-II has partnered with POP MART’s beloved CRYBABY for a limited-edition collaboration that blends premium skincare with collectible design. The result is the new SK-II x CRYBABY Limited Edition Facial Treatment Essence, a special release that combines the brand’s iconic skincare formula with one of POP MART’s most recognizable characters.
The collaboration brings a playful new look to SK-II’s bestselling Facial Treatment Essence, often referred to as the brand’s iconic “Miracle Water”. Featuring CRYBABY’s signature teary-eyed expression, the limited-edition bottle celebrates individuality, emotional authenticity and the confidence to embrace both your skin and your feelings.
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SK-II’s Iconic Facial Treatment Essence Gets a CRYBABY Makeover
At the heart of the collaboration is SK-II’s Facial Treatment Essence, a cult-favourite formula made with more than 90% PITERA™, the brand’s signature ingredient known for helping improve skin texture, clarity and radiance.
While the formula remains unchanged, the packaging receives a charming transformation. The collectible CRYBABY design turns the skincare essential into a display-worthy piece that will appeal to both beauty enthusiasts and POP MART collectors alike.
Known for its expressive eyes and emotional personality, CRYBABY has become one of POP MART’s most popular characters. Its message of embracing emotions makes it a natural fit for SK-II, a brand that has long championed confidence in natural, bare skin.
A Celebration of Self-Expression and Confidence
The campaign centres on the idea of being free to express love, emotion and individuality without apology. Rather than viewing sensitivity as a weakness, the collaboration encourages people to embrace authenticity and wear their emotions proudly.
Supporting the launch is a whimsical campaign featuring CRYBABY in a dreamy world of romance, self-expression and heartfelt moments. The character even puts its own spin on SK-II’s signature PAT PAT application ritual, adding a playful touch to the skincare experience.
A Collectible for Beauty Lovers and POP MART Fans
Beyond its skincare benefits, the SK-II x CRYBABY Limited Edition Facial Treatment Essence doubles as a collectible item. The exclusive design makes it an attractive addition to any beauty shelf and a thoughtful gift for fans of designer toys, art collectibles and luxury skincare.
The collaboration also reflects a growing trend in the beauty industry, where consumers are increasingly drawn to products that combine effectiveness, design and cultural relevance. By bringing together SK-II’s skincare expertise and CRYBABY’s distinctive personality, the partnership creates a limited-edition release that feels both meaningful and highly collectible.
Price and Availability in Singapore
The SK-II x CRYBABY Limited Edition Facial Treatment Essence is now available at SK-II counters and selected online retailers in Singapore, priced at S$328.
For fans of SK-II, POP MART and limited-edition collectibles, this collaboration offers a unique way to add a little personality—and a lot of skincare prestige—to their daily routine.
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