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Every season, Sephora unveils exciting new brands joining their beauty stable. This time round, we’re stoked to welcome Blithe, Supergoop!, For Beloved Girl, Kocostar and Ouai Haircare into the fold.
Co-owned by tennis star Maria Sharapova, Supergoop! is known for its UV-focused skincare range, while Blithe and Kocostar are both Korean brands known for their emphasis on masking.
Haircare junkies will be most excited by Ouai Haircare’s entry into our market. The range is by celebrity hairstylist Jen Atkin (her clients include Khloe Kardashian, Jessica Alba and Katy Perry, just to name a few), and she’s best known for creating effortless, model-off-duty hairstyles.
Joining its sister brand For Beloved One, For Beloved Girl was specially created for younger girls and is priced more affordably as well.
Kocostar Slice Mask Sheet in Lemon ($6).
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