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6 New Beauty Brands & Launches To Shop This Sep

Look out for the newest beauty brands and products to grace our shelves

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(Photo: IT Cosmetics)

IT Cosmetics

If you’ve got sensitive skin, this brand is for you. Founder and former news anchor, Jamie Kern Lima, couldn’t find suitable beauty products for herself because of rosacea, so she formulated IT Cosmetics with the help of plastic surgeons. The result? A gentle yet effective range. We love the dewy coverage of the Your Skin But Better CC+ SPF 50+ ($62).

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