Take inspiration from the likes of musician ShiGGa Shay, hawkerpreneur Douglas Ng and dreads artist Kelly Limerick
Photos: Puma
You might have seen quirky-cool Brit model Cara Delevingne in Puma's "Do You" campaign, as creatively-directed by Rihanna.
Or perhaps chanced upon Kylie Jenner's Instagram, where she gets decked out in the brand's sleek Swan Pack collection.
Lately, the sportswear brand even roped in Mister Starboy himself — that's Grammy award-winning musician The Weeknd for you.
But what we're truly excited about is their latest local campaign ‘Run the Streets’, fronted by six homegrown talents.
Launched in conjunction with the IGNITE Limitless, a new and sleek street wear silhouette tailored with performance capabilities, these ambassadors will be fronting the campaign through a series of images and a music video and song specially composed by rapper ShiGGa Shay.
You'll find familiar faces including DJ and illustrator Amanda Keisha Ang as well as hawkerpreneur Douglas Ng.
Chosen for their blooming talents in the respective fields, these six 'hustlers' embody the ‘Run the Streets’ spirit with their immense hard work and humble beginnings.
Can anyone say local pride?
The IGNITE Limitless ($219) and IGNITE evoKNIT ($239) are available at all Puma retail outlets.
Rapper and songwriter ShiGGa Shay
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