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Cult K-Beauty Brand JungSaemMool Debuts In Singapore: Here’s What To Buy

Want to get the glow of your favourite Korean celebs? This is the skincare and cosmetics brand you want to shop

Photos: JungSaemMool

If you know and love your K-beauty brands, you are going to delight in this latest news. The distinguished South Korean celebrity makeup artist Jung Saem Mool is finally bringing her popular namesake cosmetics and skincare line to Singapore! A range of products from the JUNGSAEMMOOL brand, including the bestsellers, will hit the shelves of escentials Paragon and TANGS, as well as online at the escentials webstore, on 15 May.

Launched in 2015, the brand packages the nearly 30 years’ worth of experience and knowledge that Jung Saem Mool has, into products for everybody, from beauty newbies to other makeup artists. Jung boasts an incredible beauty portfolio, having done makeup for many of our favourite Korean actresses and singers – Jun Ji Hyun, Song Hye Gyo, Kim Tae Hee, Lee Hyori, BoA, KARA, Miss A… just to name a few. The biggest beauty trend in South Korea now is probably the natural makeup look, and Jung is an expert at putting together that natural soft dewy look. Her makeup magic has become highly sought after in the beauty industries of Korea and beyond.

“Natural” makeup may be a concept thrown around a lot lately, but to Jung and her cosmetics line, it’s all about offering tools that help someone customise their makeup to suit their personal face shape, skin type and individual style.

Many popular Korean stars also love using the products from JUNGSAEMMOOL, so stealing their look isn’t so difficult anymore, now that the brand is coming to Singapore!

What are the products you can look forward to, and what should you put at the top of your shopping list? We’ve got a few recommendations.

Essential Skin Nuder Cushion

If you are only going to get one product (but why?) from the JUNGSAEMMOOL Singapore range, you might want to get this one. The Essential Skin Nuder Cushion is a bestseller and award-winner that many beauty junkies in Korea love and name one of their favourite cushion foundations. It provides a lot of coverage that’s lasts long and is fade-proof. Use it to help even out your skin tone and add a natural, youthful glow! Choose from six different gorgeous hues to find the one that best matches your own skin tone, from Fair-Light to Pink-Light to Medium-Deep. The foundation also has great UV protection of SPF 50+/PA+++, so the ever-important sunscreen doesn’t have to be an extra weight on top of your makeup!

Essential Star-cealer Foundation

Need even more coverage? Put the Essential Star-cealer Foundation ($60) in your shopping cart – it’s a combo of foundation and concealer in one handy compact palette, and another very popular product from the brand. Like the cushion, the foundation here helps to cover up stubborn skin imperfections, while also giving your skin a soft and bright highlighting effect. Layer the concealer on top of the foundation as much as you wish to further enhance the coverage strength and its lasting power.

Artist Eyeshadow Palette

To add a bit more colour around your eyes (perfect for the summer), try the Artist Eyeshadow Palette ($74). Four different combinations of eight matte shadows are available, curated to help you create your desired look and express your style. There’s a pink-based floral-themed palette, a soft neutral set, smoky shades for the modern city woman, and finally more sensual tones great for a night out. You can wear them all day too, as the formula contains rose hip oil and sal tree butter to keep your eye areas moisturised.

High Tinted Lip Lacquer

Complete the look with the High Tinted Lip Lacquer ($34), which ensures that your lips are both gorgeous and soft, thanks to the moisturising powers of rosehip oil and argan oil. All four colour options are vibrant and velvety smooth in texture, so take your pick!

Essential Mool Cream

JUNGSAEMMOOL may be better known for its makeup than skincare, but it would be unfortunate to neglect their skincare products. The Essential Mool Cream ($78 for 50ml) is an amazing moisturiser that offers many functions. It keeps your skin hydrated in the day as well as at night without feeling too thick or heavy. It works well as a primer before applying your daily makeup too. Packed with lots of nourishing natural extracts, the cream takes great care of your skin.

Shop these products and more from Jung Saem Mool starting from 15 May 2019 at escentials Paragon, escentials TANGS and escentials.com.