1. Rouge Dior Ultra Rouge, $50.00

“What do women want when it comes to lipstick? Everything,” says Peter Philips, Creative and Image Director of Dior Makeup. Ultra Rouge is one of those surprising revolutions that shake up the codes: it is the first lipstick that wears like an ink while being ultra comfortable; a simple idea that lies behind a complex innovation with multiple virtues for a hydrating 12-hour wear lipstick. With 26 ultra-wear couture colours, Ultra Rouge adds new magic to the experience of lipstick and the expression of red, because the formula acts as an overprint, like an ink tattooing the lips with an extremely weightless coloured film – as a painter with a new colour palette.

Available at all Dior boutiques and counters.