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Fash Snips: Aimer, ShopGuru, Uniqlo, Youk Shim Won


Here are stirrings in the fashion world that you would need, want and love to know about


This season, Aimer turns up the heat with their latest swimwear collection that consists of two lines – My Beach Couture and Hollywood Glamour. My Beach Couture comprises lacy numbers; gown-styled swimwear and sequins, whereas Hollywood Glamour has elegant patterns, bohemian styles and cover-ups.

Prices for the pieces range from $129.90 to $399.90, while accessories range from $99.90 to $349.90. Aimer is located at VivoCity, The Shoppes at Marina Bay Sands and Takashimaya Department Store.


Shopper loyalty and rewards programmes will never be the same again. ShopGuru is the next-generation mobile shopping and rewards app that simplifies the way shoppers and retailers connect and interact.

The app allows the user to collect reward points for browsing offers, receive offers tailored to his or her preferences, obtain reward points for scanning promotional QR codes, earn points for spending at partner retailers, and redeem rewards with the points. ShopGuru is available on the Apple App Store and the Google Playstore.


For the month of May, Uniqlo has brought in all new patterns and designs to suit the season. Expect T-shirt collaborations with famous people such as visual artist Keith Haring, known for his brightly-coloured cartoons and fashion designer Michael Bastian.
The ladies can look forward to feminine designs from renowned designers Lulu Guinness and Karen Walker.

Youk Shim Won

Youk Shim Won, Korea’s best known whimsical fashion and accessories brand, has chosen Singapore to open its first store in Southeast Asia. The artist launched a collection of bags, fashion and lifestyle accessories featuring her signature paintings of beautiful girls projecting a playful and happy personality.

It also carries household items, and has garnered a huge fan-base for its quirky and ‘princess’ designs. Youk Shim Won is at Great World City, #03-19A.