When travel meets fashion
By Pamela Chow
Etihad Airways has just announced a major long-term sponsorship of Fashion Week.
It will support 17 Fashion Week events around the world annually as the official airline, debuting with Mercedes-Benz Fashion Week Australia from May 15-20 in Sydney.
From there, Etihad will sponsor five more events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men’s and women’s fashion events in 2017.
There are even more stylish plans in store for the airline. James Hogan, Etihad Airways’ President and Chief Executive Officer, said, “Etihad Airways Partners will collectively unveil a wide range of exciting new fashion initiatives for guests in our home market of Abu Dhabi and throughout the world.”
Etihad has also announced that it will focus on three core lifestyle interests: food, fashion and football.
We’re definitely curious to see how far this collaboration will go!
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