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Digital Fashion Week fights for a cause

We attended the launch of Digital Fashion Week and had a look at some of the line-up of brands this year

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Digital Fashion Week is bigger and better, which a slew of new brands joining in

What is it about?

Digital Fashion Week kicks off with the Fashion Fights AIDS Charity T-Shirt Launch. In a partnership with Action for AIDS Singapore, Digital Fashion Week has seen nine Singaporean designers coming together to design T-shirts for a community outreach initiative.

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Who are we expecting?

The participating designers are: Depression, Kae Hana, Mash-Up, Max Tan, Pauling Ning, Sundays, Yesah, You You and Yuki Mitsuyasu. They will each be presenting three designs each.

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Sneak preview of Spring Summer 2015

We previewed the designers’ collection for Spring Summer 2015 and the top of our lust-list would be Yesah. Their outfits were incredibly outstanding, playful and sexy in equal parts.

The mesh is definitely the eye-catching factor of their collection, while the bold “Yesah” emblazoned across the skirt band comes a close second. But nothing is truly as spectacular as their eye for contrast, seen in their gorgeous color-block outfits.

The Digital Fashion Week runs from 31st October to 3rd November 2014 

Website: http://www.digitalfashionweek.com/

By Nicole Lee

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