More reasons to play dress up with your little ones
Gone are the days of raggedy hand-me-downs and cartoon clad t-shirts from heartland malls. These days, savvy parents are dressing their mini-mes in street style worthy outfits that will certainly earn them nods of approval.
We’ve sussed out 6 fashion labels that offer stylish kids’ wear at prices that won’t burn a hole in your pocket. Happy shopping!
In Good Company Mini Me
Bold colours and classic silhouettes are a signature of homegrown label In Good Company — translating into pieces that feature draping and clean tailoring. This same design philosophy is applied to their kids’ line, Mini Me, which offers outfits that are stylish yet breezy enough for them to run around in.
Shop here.
Handsome by Runway Bandits
Runway Bandits is my go-to when it comes to classic shift dresses and reliable workwear separates. Their collections feature a charming mix of designs that provide plenty of wardrobe mileage for mixing and matching. The same goes for their small but growing kids’ wear selection, which feature mini-me versions of their printed dresses and basics — perfect for mummies who want to play dress up with their little girls!
Shop here.
Baby Style Icon
Baby Style Icon makes a great online shopping destination if you’re looking for stylish outfits to dress your littlest ones in. The site is dedicated to curating handpicked labels for tots aged 0-6 years old. You’ll find a mix of labels from around the world including Le Petit Society, Maison Q and The Mini Classy — some of which are loved by celebrity mums too.
Shop here.
Puma x Sesame Street
What’s adorable, sporty and colourful? The Puma x Sesame Street collection, that’s what. Available for boys and girls from age 1 to 12 years, the collection includes iconic footwear styles from the sporting label in mini versions, coupled with designs featuring Sesame Street’s adorable set of characters. Apparel like tees, sweat pants, bermudas and leggings are also available.
The full Puma x Sesame Street collection is now available in Jay Gee (Bugis, Takashimaya, Paragon, City Square and United Squared). The footwear range of the PUMA x Sesame Street collection is now available in Bata and Puma retail stores.
Seed Heritage
Parents will be happy to know that Seed Heritage has unveiled a new flagship store in Wisma Atria. Loved for their bright, bold and summery styles, the Australian label offers a wide range of shoes, accessories and clothes for girls & boys aged 0 to 16 years. A quick browse through their site left us squealing over the adorable accessories — from cat knit headbands to owl satchels.
Shop Seed Heritage at Wisma Atria Shopping Center, #01-25 to 28, 435 Orchard Rd, Singapore 238877
Mini Melissa
Mini Melissa — the little sister of the iconic jelly shoe label Melissa, is equally comfortable and trendy. Popular styles like square-toed ballet flats, boots and sandals are available in kid-friendly sizes, perfect for gracing the feet of your little ones. Special edition collections featuring Disney characters will also delight parents and kids alike.
Shop here.
by Samantha Francis
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