Cotton On Partners Lady Gaga’s Born This Way Foundation

The philanthropic division of the retail brand Cotton On, known as the Cotton On Foundation, has joined forces with Lady Gaga's Born This Way Foundation for a fresh global initiative.

Timed to coincide with World Mental Health Day, this collaboration seeks to generate $5 million to bolster worldwide mental health resources and assistance throughout 2023. Cotton On has specified that these funds will be allocated to enhance the "Be There Certificate," an interactive online mental health course tailored for young individuals, which can be taken at one's own pace and is provided free of charge.

“We're honored to partner with Cotton On Foundation for our first global campaign amplifying our mission to build a kinder, braver world together," said Lady Gaga, Co-Founder of Born This Way Foundation. "We are constantly working to uplift the stories of young people worldwide, and through this partnership, we invite everyone to practice kindness and learn how to better support one another. Our research tells us that kindness is one way we can support each others’ mental health.”

These two entities have united to produce exclusive items accessible until 10 October 2023. Cotton On has pledged to contribute 100% of the net profits from these products to the Born This Way Foundation. This commitment positions Cotton On as one of the most substantial corporate supporters of global youth mental health resources and assistance in 2023.

The collection includes caps, T-shirts, tote bags, stationery, and a denim jacket online and in select stores globally. The ‘Kinder, Braver, Together’ product design was inspired by the Born This Way Foundation’s mission of supporting youth mental health and working with young people to build a kinder, braver world.