The latest beauty site to hit town carries products from over 70 inter-national brands
These days, you don’t have to jostle with the crowds to update your wardrobe or replenish your favourite beauty products.
With the e-commerce scene booming in Singapore, you can even get skincare and makeup essentials delivered right to your doorstop from online stores such as Luxola, Lazada and Zalora.
Two months ago, beauty e-commerce startup BeautyFresh became the latest player on the market, offering discounts of approximately 20 per cent off the normal retail prices of many top international make-up, skincare and fragrance brands.
Are these deals too good to be true?
We thought so, until we tried the site out for ourselves.
Easy surfing
At first glance, the site had a clean layout typical of most fashion or beauty e-commerce sites.
We particularly liked the section that featured Instagram photos hashtagged with #beautyfreshfave. Click on these photos and you have the option of instantly placing the featured items into your shopping cart. How convenient!
Trawling through the site, we found star products from over 70 international labels, including Chanel and Laneige, as well as hard-to-find cult favourites like the Nars Kabuki brush in stock — at a discount.
I also found other great buys, like my must-have, the SKII Stempower Essence (30ml) priced at just $140, compared to $149 on Luxola.
According to BeautyFresh, its ability to offer such vast discounts is due to its Swiss investors’ strength in global trading and bulk sourcing.
Peace of mind
And if like me, you worry about the authenticity of discounted beauty products, you’ll be relieved to hear that BeautyFresh uses a dual process to ensure authenticity.
First, products are scanned using ultraviolet light to check for defects and second, employees will conduct manual checks to ensure products are not near expiry dates.
When I finally made my order, its shipment (shipping is free for orders above $60) was delayed slightly due to an out-of-stock item. Other than that, shopping with BeautyFresh was a pleasant experience.
New account holders will receive a $10 voucher from now until Oct 31. Visit www.beautyfresh.com for more information.
Insider Tips
When it comes to looking good, introducing some simple tricks into your makeup routine can go a long way, says stylist Marcus AC, who showcased this season’s looks at the BeautyFresh launch event.
To achieve a flawless look, for example, try blending your foundation and concealer together. Feel free to experiment with the blend as there is no fixed ratio to adhere to. Those who require more coverage can add more concealer into the mix, he says.
Eyeshadow too, can be used as a lipstick. First, apply some lip gloss. Next, using your fingertips, apply eyeshadow on your lips. Apply more lip gloss for a less matte look.
By Samantha Francis
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