Tag Heuer and McLaren mark 30 years of partnership with a limited edition timepiece, a helmet design competition and more
The Tag Heuer Formula 1 McLaren Limited Edition watch is decked in a tomato red inspired by McLaren’s 1985 campaign
Honoured for being one of the longest commercial partnerships in international sports, Swiss watch brand Tag Heuer and British Formula 1 racing team McLaren mark their 30th anniversary with a stunning limited edition watch.
Red hot racing passion
Decked in the classic “Rocket Red”, a tomato-red inspired by McLaren’s 1985 campaign, the Tag Heuer Formula 1 McLaren Limited Edition watch embodies speed, challenge, victory and an endless passion for motor racing.
The iconic shade of red is featured on the aluminium bezel, which features the tachometer function, engraved with McLaren.
There are also hints of the red on the flange, notably the number “30” on the minute track, a nod to this highly symbolic anniversary.
As a finishing touch, it also features on the Rocket Red and Black Nato strap.
The devil’s in the details — just look at this profile view engraving of an MP4 from 1985
Reflecting the sporty heritage of the partnership, the case back pays tribute to the Tag Heuer – McLaren partnership in incredible style, with a profile view engraving of an MP4 from 1985.
Proving that speed is nothing without accuracy, the timepiece’s quartz chronograph movement is accurate to a tenth of a second.
Art Helmet Design with Jenson Button
McLaren driver Jenson Button, will be a guest judge at the Tag Heuer’s Art Helmet Design Competition
Bridging art and racing sports, McLaren driver Jenson Button, will be a guest judge at the Tag Heuer’s Art Helmet Design Competition.
Held in partnership with Lasalle College of the Arts, the competition will see nearly 40 design proposals from about 80 Design Communication students competing in pairs.
The competition will be held on Sep 17 at the atrium of Wisma Atria.
By Samantha Francis