Levi’s is now literally a new blank canvas for LEGO play.
Levi’s and LEGO Group create a Limitless Imagination LEGO Group x Levi’s Collection of wearable art.
LEGO Group x Levi’s Collection features the first-ever flexible LEGO baseplate. In addition, this pliable LEGO silicone panel, onto which fans can create their own customized designs using LEGO DOTS. Surprisingly, this new concept was introduced by the LEGO Group earlier this year.
Mini X-Body, S$39.90
It is sewn directly on the garment, therefore anyone can create their own design using the mosaic-like tiles that “snap” onto the baseplates. The baseplate is available as a customizable patch on a vintage stonewash Levi’s Trucker Jacket, a Dad Crop Trucker Jacket, 501 ’93 Straight Jeans, and a lineup of hoodies, crewneck sweatshirts, and accessories for instance. All the customization pieces from the collection will come with a Levi’s and LEGO Group brand bag of 110 LEGO DOTS. Fans can have a playful canvas for self-expression with endless options and a good fun time.
And Graphic tees feature unique co-branded graphics that will excite fans of both brands as well！
The LEGO Group x Levi’s collection is available at selected Levi’s stores in Singapore: Bugis Junction, ION Orchard, Raffles City Shopping Centre, Suntec City, VivoCity, and on www.levi.com.sg, from 1 October 2020.
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