Have you seen the stars pointing the way to Singapore?
Earlier this month, the Women’s Tennis Association (WTA) launched the “Road to Singapore”.
This is a season-long campaign which will see the WTA stars through their journey from the beginning of the year to its culmination during the season-ending WTA Championships in Singapore.
First for Singapore & Asia Pacific
For the first time in the 44-year history of the WTA Championships, a city in Asia Pacific will host the prestigious year-end event, which will take place from Oct 17 to 26, 2014, and through 2018.
“I am really excited about the WTA Championships being held in Singapore for the first time as it’s an amazing city that I’d like to visit. Women’s tennis is definitely growing and becoming more and more global each year,” said Serena Williams, WTA World No. 1 and four-time WTA Championships winner.
WTA’s strategic priority of growing the women’s tennis brand and tournament footprint in Asia started in 2008 with the opening of its first office in Beijing and upgrading the China Open to a Premier Mandatory event.
With the addition of Singapore as the Championships host city, 17 events will be staged in the Asia-Pacific market in 2014.
At the New Sports Hub
The WTA Championships will be staged within the state-of-the-art $1.3 billion Singapore Sports Hub and will be transformed into an international sport entertainment spectacle, significantly upgrading the fan experience with the introduction of new events, including exhibitions between WTA’s Rising Stars and Legends, daily fan festivals, business conference, industry forums, music events and a VIP Experience that will provide the most inspirational and exciting WTA Championships experience in the history of the WTA.
Fans of women’s tennis will have the opportunity to get closer to their favourite stars and the Championships via a season-long “Road to Singapore” journey.
Throughout 2014, fans can be fully engaged with the Championships and WTA stars’ journeys to Singapore by visiting the newly-launched Championships website at www.wtachampionships.com and becoming “A Road to Singapore Insider”.
Through the dedicated platforms, fans will enjoy an unparalleled access to their favourite players’ season-long journey, including enhanced editorial coverage across all platforms.
To further support the investment in Southeast Asia, the WTA is opening an office in Singapore.
Official Launch on Jan 27
The WTA will host an official launch of the WTA Championships and “Road to Singapore” on Jan 27, during which WTA Chairman & CEO Stacey Allaster, in addition to a WTA Star and Legend, will officially kick off the Championships for local fans and commercial partners.
The WTA is working closely with the World Sports Group, the Singapore Tourism Board and the Singapore Sports Council on the WTA Championships and the lead up to it.
Singapore will become only the ninth city to host the WTA Championships since its inception, following Boca Raton, Los Angeles, Oakland, New York, Munich, Madrid, Doha and Istanbul.
About WTA
The WTA is a global leader in women’s professional sport with more than 2,500 players representing 92 nations competing for a record $118 million in prize money at the WTA’s 54 events and four Grand Slams in 33 countries.
The 2014 WTA competitive season concludes with the WTA Championships in Singapore, from Oct 17 to 26, 2014.
Photos: Photosport.co.nz; Getty Images
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