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Jamie Yeo: Small Steps To Save The Earth

We find out why the babe takes sustainable living as seriously as her entertainment work


Jamie Yeo with her daughter, Alysia, at the Green Living event to promote Double A’s 1Dream1Tree campaign.

When she’s not busy with her daughter or working on radio and television, what does Singaporean host and young mum Jamie Yeo do? Recently, it seems she’s into saving the Earth.

Stepping up for Double A’s recent sustainability campaign, 1Dream1Tree, Yeo appeared at Green Living 2016 to share about the importance of purchasing products made through sustainable means.

We catch up with Yeo to find out what inspired her to champion environmental awareness, and what the average person can do to make a difference.

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Hi Jamie! What have you been busy with recently?

It definitely has been a busy time for me recently. I have been involved with a lot of projects, such as my regular evening show on Gold 90.5FM and “Inside Singapore”, a travel guide.

I also got to work on a project called 1Dream1Tree, an initiative that promotes sustainable production and consumption, especially of paper.

How have you been involved in 1Dream1Tree?

I got involved with 1Dream1Tree because it was something different; it taught me the importance of purchasing and consuming sustainably sourced products… [I] shared my learnings through my social media channels.

Why did you choose to be part of this campaign?

I have a young child, and as any devoted mother, I want the best for her. But for me, it isn’t just about what is best for her for now, but also for the future. I want to do my best to educate her and prepare her for what lies ahead.

Learning about sustainability should start young, through fun and engaging activities [so] it is easier for kids to ‘get it’ as supposed to just drilling facts into their heads.

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