Orchard Road is about to turn ruby red.
Wisma Atria will host “Rubify by JENNIE”, a limited-time pop-up that transforms CHAMBER into a dreamlike space celebrating the star power of JENNIE and her debut studio album, Ruby.
Forget your standard merch booth—this is an experience. The pop-up reimagines JENNIE’s Ruby universe in a striking, jewel-toned installation that feels more like stepping into an art gallery than a shop. Inspired by Shakespeare’s “seven stages of life,” each corner of the space explores a different emotional landscape, with mirrors etched in lyrics, bold art walls, and Instagram-perfect photo zones. It’s a place where fans don’t just see JENNIE’s artistry, they inhabit it.
Of course, no pop-up is complete without the drop. Visitors can shop official Ruby merchandise, including the much-awaited vinyl record—an essential for collectors and aesthetes alike. Other exclusives include vinyl keychains, posters, and even a plush astronaut toy modelled after JENNIE’s look in the “Like JENNIE” music video. Fashion enthusiasts can also pick up apparel and accessories inspired by her concert looks, which blur the line between fan merch and streetwear.
Pop-ups have become a cultural phenomenon in Singapore, from sneaker collabs to beauty brands. But what sets Rubify by JENNIE apart is its fusion of art, music, and fashion—an immersive love letter to JENNIE’s journey as an artist. Whether you’re a longtime BLINK, a design lover, or someone looking for a new cultural pit stop along Orchard Road, the pop-up offers a rare chance to see music translated into space, style, and story.
Singapore will only welcome the Ruby universe for one week before moving on to the next Asian city. If you’ve ever wanted to step inside an album, now’s your chance!
The pop-up is at CHAMBER, Wisma Atria, 435 Orchard Road, #03-24 to 29, from 27 August to 3 September 2025, 11am – 9pm daily.
Entry is free via on-site queuing.
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