A Week-Long Prelude to SEVENTEEN’s Return!
If you’re in Singapore in early March, Marina Bay Sands is doing more than hosting a concert. From 2 to 8 March 2026, the integrated resort transforms into a full-scale build-up to SEVENTEEN’s 7 March show, turning the property into an immersive, week-long experience rather than a simple one-off activation.
Titled the SEVENTEEN EXPERIENCE, the campaign spans the hotel, The Shoppes, dining venues, and nightlife spaces — creating a city-within-a-city atmosphere that subtly shifts into concert mode.
Music in the Air
Throughout the week, curated 30-minute SEVENTEEN track sessions will play at scheduled intervals daily across the Hotel and The Shoppes. It’s a small but effective detail: what might otherwise be a routine shopping trip or dinner reservation suddenly feels like part of a shared countdown. The resort soundtrack becomes a connective thread, linking fans and casual visitors alike.
A Skyline Moment in Signature Colours
The visual highlight arrives on 7 March 2026, when the Marina Bay Sands façade lights up in Rose Quartz and Serenity — SEVENTEEN’s signature colours. Against the night sky, the illuminated towers promise a striking waterfront moment that extends the concert energy beyond the arena. Even for those not attending the show, it offers a reason to linger by the bay and take in the atmosphere.
Dining with a Playful Nod
Food takes centre stage, with six venues introducing SEVENTEEN-inspired creations that blend Korean influences and light-hearted references. Five of the savoury sets are priced at S$38++ each, offering an accessible way to join the celebration.
With every themed bundle purchased at participating restaurants, guests will receive a customised coaster featuring individual member portraits, available while stocks last. Origin + Bloom presents its own exclusive coaster mechanic tied to a specific item, adding a collectible element to the dining experience.
Black Tap Craft Burgers & Beer leans into bold, playful flavours with a K-Town Fried Chicken Burger and a whimsical shake pairing, while Bread Street Kitchen by Gordon Ramsay offers a more refined interpretation with a Lobster Scotch Egg complemented by a spicy, tteokbokki-inspired sauce. Together, they reflect the balance of fun and polish that defines the takeover.
From Dinner to Dance Floor
The momentum continues into the night. On 6 March 2026, MARQUEE will host a dedicated SEVENTEEN-only music hour to build anticipation ahead of concert day. Throughout the week, guests can pair themed dining with strolls through The Shoppes or drinks with skyline views, shaping their own experience.
More Than a Pop-Up
In a city accustomed to constant launches and collaborations, this takeover stands out for its scale and cohesion. Rather than isolating the celebration to a single venue, Marina Bay Sands integrates music, visuals and dining into a unified atmosphere that unfolds across the entire property.
The result is less about a standalone event and more about creating a mood — one that turns a concert weekend into a broader lifestyle moment. For fans and casual visitors alike, the SEVENTEEN EXPERIENCE reframes Marina Bay Sands not just as a backdrop, but as an active participant in the celebration.
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